Theo Paphitis Chromes His Maybach for Red Nose Day

Theo Paphitis turns Maybach into Chromamobile for Red Nose Day

Straight-talking Dragon Theo Paphitis is going that extra mile to promote Red Nose Day on March 18 by turning his Maybach 62 into a Chromamobile to promote the charity.

Not only has the car been wrapped in chrome, it has been adorned with red noses and a picture of an exclusive Ryman Red Nose Day pen. The stationery firm is selling three types of pen for £1 each, with the full £1 going to Comic Relief. The company has sold over 280,000 pens to date.

The Red Nose Day chromamobile was officially unveiled at Mercedes-Benz World in Surrey. The transformation has been sponsored and carried out in association with Maybach and the Kent based Raccoon, the UK's leading vehicle branding specialists. The memorable number plate, RYM4N, remains.

Theo Paphitis said, “Red Nose Day is about fun and raising money for a fantastic cause and the car’s new design is certainly drawing attention! In fact, it is so shiny it is creating a bit of a sensation. It is unusual for such an exclusive luxury car to be ‘chromed’ in this way. I have been stunned by the number of Tweets I’ve had from people already and I am glad to say that it is all for a very good cause.

“I hope that people can see the funny side of our fundraising that is for serious reasons. I have visited Comic Relief funded projects in Ethiopia and seen street children benefit from Comic Relief cash. People shouldn’t forget that a significant proportion of the charity’s funds are spent on projects around the UK.”

Ryman employees have a terrific record in fundraising for charity. Last year staff from the company’s 237 stores and from its Crewe headquarters presented more than £225,000 to Sport Relief and in 2009 raised over £500,000 for Red Nose Day charities.

The production cost for the car’s wrap has kindly been funded by Maybach and Raccoon.

Heidi is Star of the Show for Skechers 2010 Tour

In early 2010, whilst the marketing guru's at Skechers were planning their 2010 knowledge tour across the UK, they approached Raccoon to discuss vehicle wrapping, and to see if we had any fun ideas to help create a stir as they travelled to each venue. The minute we introduced them to Heidi, our retro VW Camper van, they fell in love. And as the saying goes, 'The rest was history'.

Heidi is a fun loving girl, who loves nothing better than open roads and the wind in her hair, so the Shape-ups tour was made for her. In the capable hands of 'Mike and Kat', and fully loaded with Shape-ups footwear, there wasn't a major town or city that she didn't visit, with her highlight being the journey through North Wales to catch the ferry to Ireland.

The tour was a roaring success, helping to contribute to huge sales growth during 2010 for Skechers in the UK, and European marketing director Simon Abbott was amazed at the impact the fully wrapped VW Camper had on potential Skechers customers and staff at the outlets it visited.

If you would like to hire Heidi for your next promotion, please contact the Raccoon team to discuss further, sales@raccoon.co.uk.

Silver Chrome Citroen DS3 Wrapped for Worley's

Following on from the recent Citroen DS3 Chrome wrap that we produced for Citroen Motors UK, and which was the star of the recent MPH Show at Earls Court, we have now started a new programme of wrapping indvidual cars for the dealer network across the UK. Below is a great example of how this iconic wrap finish can add an impact to a car. Once positioned within the dealership at Worley's Citroen in High Wycombe, Bucks, it has created an immediate buzz amongst everyone who has seen it.

Keith Cullen, of Worley's, was bowled over with how good it looks and thanked Raccoon for an amazing job, commenting "Unless you knew it was wrapped in a chrome film, you'd think it was a paintjob costing thousands of pounds. The fact that we can remove the wrap when we want is just perfect".

Visit http://www.raccoon.co.uk/ to find out how we can transform your vehicle with a Raccoon Wrap.